Custom Label Printing
Sticky Business provides quality custom label and decal printing services to businesses across North America. We offer a variety of custom label options including
product labels, elegant embossed foil seals, anniversary labels, foil and foil stamped labels and even poly domed label and decals for a premium finish.
Custom labels are an excellent marketing tool. They can placed on stationary, packaging, gift bags, certificates, tags - and almost anything you can imagine.
Conceptualizing the perfect product or packaging label can be difficult for some, but there are only eight things that most label printers will need to know to help you get started. At Sticky Business, we call them "The Great 8" - and deciding on these 8 criteria will help your project get off the ground.
1. and 2. Size and Shape:
This is basic. How big does your label need to be to do the job it is intended for? What shape best suits both the artwork and where the label will be placed? Is it a square or rectangle? Does it need to be big? or small?
We always recommend that our customers get a ruler, some scissors and a piece of scrap paper and start cutting out sizes that you think will work.
3. Substrate:
Sub- what? Substrate is the material that the label will be printed on - if your label will only be used inside and won't be exposed to moisture or abrasion - then a paper stock will probably work just fine. If your label is going on shampoo bottles - and will be exposed to a lot of moisture, then a synthetic stock like vinyl or polyester is a better idea.
4. Adhesive:
Do you want something that is going to stick for a long time - or something light and removable like a static cling sticker?
5. Ink Colors:
When it comes to ink colors - it is best to know the Pantone color codes (these are a lot like the swatches you would get at a paint store that have codes on them so that the paint department can mix your color properly). This will make sure that the red or blue color you are imagining will be the one your printer prints.
6. Bleed:
Does the artwork, design or color go right to the edge of the label? If so, this is called a bleed - this requires the presses and plates to be set up in a particular way.
7. Finishing:
Do you want labels on rolls or on sheets or as singles, or does it even matter? If your labels will be machine applied - we will need to know the "rewind direction" that you require.
8. Quantity:
How many do you need? Keep in mind that your unit cost will usually drop dramatically as your quantity goes up.
product labels, elegant embossed foil seals, anniversary labels, foil and foil stamped labels and even poly domed label and decals for a premium finish.
Custom labels are an excellent marketing tool. They can placed on stationary, packaging, gift bags, certificates, tags - and almost anything you can imagine.
Conceptualizing the perfect product or packaging label can be difficult for some, but there are only eight things that most label printers will need to know to help you get started. At Sticky Business, we call them "The Great 8" - and deciding on these 8 criteria will help your project get off the ground.
1. and 2. Size and Shape:
This is basic. How big does your label need to be to do the job it is intended for? What shape best suits both the artwork and where the label will be placed? Is it a square or rectangle? Does it need to be big? or small?
We always recommend that our customers get a ruler, some scissors and a piece of scrap paper and start cutting out sizes that you think will work.
3. Substrate:
Sub- what? Substrate is the material that the label will be printed on - if your label will only be used inside and won't be exposed to moisture or abrasion - then a paper stock will probably work just fine. If your label is going on shampoo bottles - and will be exposed to a lot of moisture, then a synthetic stock like vinyl or polyester is a better idea.
4. Adhesive:
Do you want something that is going to stick for a long time - or something light and removable like a static cling sticker?
5. Ink Colors:
When it comes to ink colors - it is best to know the Pantone color codes (these are a lot like the swatches you would get at a paint store that have codes on them so that the paint department can mix your color properly). This will make sure that the red or blue color you are imagining will be the one your printer prints.
6. Bleed:
Does the artwork, design or color go right to the edge of the label? If so, this is called a bleed - this requires the presses and plates to be set up in a particular way.
7. Finishing:
Do you want labels on rolls or on sheets or as singles, or does it even matter? If your labels will be machine applied - we will need to know the "rewind direction" that you require.
8. Quantity:
How many do you need? Keep in mind that your unit cost will usually drop dramatically as your quantity goes up.
